The Patriot : Leave it or Love it

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For the last season of 2015, I wanted to create a unique model that took inspiration from the industrial postwar period in America to communicate a strong and authentic story that highlights the manufacturing methods and materials giving life to a timeless products that grow and mature with age.

From a strategic perspective, I was looking at adding more meaningful watches in the $300 price range that carry a story and can communicate what the brand is about. Couple of references from the industrial postwar period with the clean yet masculine lines of the case, the punched out dial providing a machined feel and the crown has a recess where we added a stainless steel inlay cored out to showcase the logo like the branding on a powerful muscle car.